Blogging is a smarter way to invest your marketing budget
So many destinations are spending loads of budget on social media strategy and implementation to engage potential visitors – which is investing resources in platforms which they don’t own.
Now, I’m definitely not saying that social media is a waste of time – it offers a fantastic opportunity to engage, but, content shouldn’t be created exclusively for social media, as the lifespan of SM content is so short.
Blog content is evergreen – which means that it will always be available to access, and can be reshared over and again, giving it an endless lifespan. So therefore, all content should be created and published on your blog, and then shared out onto social media platforms. That way, you are still sharing your brilliant content, but you are encouraging visitation to your website to access the content, and giving your destination more opportunity to be considered as a holiday option by potential visitors.
- See more at: http://tourismeschool.com/blogging-for-tourism-destinations/#sthash.XXWjEJrm.dpuf