Real Estate Advertising is one of the best examples of the incompetence and dishonesty in the real estate industry. Home-sellers are being duped into spending millions of dollars on unnecessary real estate advertising through a system known as Vendor Pays Advertising, (VPA).Since the introduction of this system, real estate advertising has reached record levels. There is now approximately twenty times as much advertising as being done, yet there is no noticeable increase in the number of sales being made. In fact, in most areas, the number of home sales is declining.
Agents have taken to advertising with great enthusiasm since sellers began to foot the bill. Whatever you do, do not fall for the mistake of handing over thousands of dollars to an agent for advertising. The Golden Rule of Real Estate Advertising is: You do not need to spend huge amounts of money on advertising to sell your family home.