Who are the marketing Intermediaries???

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Offline Shah Alam Kabir Pramanik

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Who are the marketing Intermediaries???
« on: April 01, 2017, 09:18:12 AM »
Marketing intermediaries: Firms that help the company to promote, sell, and distribute its goods to final buyers. Marketing intermediaries help the company to promote, sell and distribute its products to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.
 Resellers: are distribution channel firms that help the company find customers or make sales to them. (Whole seller, retailer)
 Physical distribution: firms help the company to stock and move goods from their points of origin to their destinations. (Dealer, distributor)
 Marketing services agencies: are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.
 Financial intermediaries: include banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods.