IMC

[Shah Alam Kabir Pramanik]

Integrated marketing communication (IMC): Integrated marketing communication is the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent and compelling message about the organization and its product. In another way, integrated marketing communications involves identifying the target guidance and shaping a well-coordinated promotional program to obtain the desired audience response.
            Too often marketing communication flows an immediate awareness, image or preference goals in the target market. We can show the integrated marketing communication through the below figure: