Technology and the print media

[bidita]

Technology is going to more updated day by day and now Media have to think more focused by Information technology. Newspaper and Magazine should been changed by Information technology. We see, that major daily  newspaper and national magazines is going to convert to online website. Bangladeshi newspaper like The Daily star , Prothom alo, the independent, Ittefaq, Kalerkontho, New Age, The Daily Sun And British newspaper like Reuters and also US newspaper , New york times ,Losangles  newspaper or magazines like Reader digest and Times magazine. It will very easy to read any kinds of newspaper or magazine in online website. And registered or Log in his or her name for comment or recommend  for some news update.

Some Advertise form of banner for rectangular or square size of Advertise and sponsorship should be available on websites. But there is some problem that If newspaper or magazine are influenced to the advertisers to change their position or direction from hard copy to online based then it will incur lost revenue. Some Media like Television will get help for newspaper and magazines. In Canada, Canadian House & Home magazines produce a television show called House & Home with Lynda Reeves, Its delighted to know that an audience of 768000. Hard copy circulation of 250000 and readership of 2.7million per month. These twice media combination for an advertiser seeking reach and frequency. It will be good for the newspaper and magazines for advertisers in forecast for the audience. Globe and mail  operates a cable channel called ROB TV. It represent integrated marketing communication opportunity for advertisers by different ways to reach the particular target market. Some newspaper and magazines have to changed for industrial revenue model.
For advantages of technological form, people see the publishes of online information for free. But in online content, publisher found a way to get people pay for this side. Television media are interested in idea of magazine exposing into TV shows. Basically they are constantly looking for new partnership with media supplier, because content produced by lowers this production costs.

However, Its all about business purpose so get some advantages from online business. And take some challenges from it. But over all it will possibly positive direction for this technological area.



Warmly
BIDITA

[shibli]

The influence of print media


         Due to the development of communication technology people all over the world have free and fast access to information. Print media we have made to relation of globalization is a process by which people can develop relation in terms of business, social, education, and cultural arena.

         Print media or media according to dictionary definition includes the newspaper, television and radio, which are used to communicate with the print of people. These are new generally controlled and governed by the government of the country. Print media are the most effective weapons of the government’s propaganda and circulations. Sometimes they build awareness among people toward some desired courses of action though these media. But in the modern age the media have not been used as only a means of in forming people. They have a close connection with entertainment too various cultural and recreation programs preached though the media and very entertaining to people. Until recently the print  media were fully owned and controlled by the government. But recently in many countries expect Bangladesh they have been privatized. The consequence of this privatization however not has only been good, but bad and harm fuel too.

        As we have different culture and religious belief, we cannot absorb the cultures of the western and foreign culture. Free porn sites, moves, music; costumes, norms and practices of western cultures surely have a bad impact on our young people behavior.         

submitted by one of my students

[Jalal]

Technolgy helps  bringing media to the public in a near. Now people can get breaking news by mobile & internet. Sometimes it misuses to the public giving wrong information. There must have rules regulation this .