This post on the main challenges of keeping a city, regional or country brand alive and flourishing follows our earlier article on the key success factors for sustainable place brand management.
The thing is, although there is no shortage of case studies and examples on place brand strategy development, very little information exists on how cities, regions and countries can nurture and sustain (manage) their place brands, once the development phase is completed, and the strategy consultant gone.
We asked our virtual expert panel for advice on the main challenges putting the survival of place brands at risk.
Reading through the many answers, we identified the following main challenges which might prevent place brands from succeeding in the mid- to long-term.
Source : https://placebrandobserver.com/key-challenges-threatening-place-branding-success/