4 Key Challenges Threatening Place Branding Success

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Offline Bipasha Matin

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4 Key Challenges Threatening Place Branding Success
« on: March 11, 2018, 09:34:39 PM »
This post on the main challenges of keeping a city, regional or country brand alive and flourishing follows our earlier article on the key success factors for sustainable place brand management.

The thing is, although there is no shortage of case studies and examples on place brand strategy development, very little information exists on how cities, regions and countries can nurture and sustain (manage) their place brands, once the development phase is completed, and the strategy consultant gone.

We asked our virtual expert panel for advice on the main challenges putting the survival of place brands at risk.

Reading through the many answers, we identified the following main challenges which might prevent place brands from succeeding in the mid- to long-term.


Source : https://placebrandobserver.com/key-challenges-threatening-place-branding-success/
Sabiha Matin Bipasha

Senior Lecturer
Department of Business Administration
Faculty of Business & Economics
Daffodil International University

Offline murshida

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Re: 4 Key Challenges Threatening Place Branding Success
« Reply #1 on: March 12, 2018, 12:37:57 PM »
good

Offline murshida

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Re: 4 Key Challenges Threatening Place Branding Success
« Reply #2 on: March 12, 2018, 12:57:52 PM »
good

Offline murshida

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Re: 4 Key Challenges Threatening Place Branding Success
« Reply #3 on: March 12, 2018, 12:59:05 PM »
good

Offline murshida

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Re: 4 Key Challenges Threatening Place Branding Success
« Reply #4 on: March 12, 2018, 12:59:57 PM »
good