DIU Activities > Brand Image of DIU
Brand Image of DIU
debashish:
Thank you sir.
Md. Anowar Habib Kazal:
Thanks to all for veluable comments
Hope, it will help the university to carryout relavent jobs.
vcoffice:
"Brands should be seen as more than the difference between the actual cost of a product and its selling price - they represent the sum of all valuable qualities of a product to the consumer. There are many intangibles involved in business, intangibles left wholly from the income statement and balance sheet which determine how a business is perceived. The learned skill of a knowledge worker, the type of metal working, the type of stitch: all may be without an 'accounting cost' but for those who truly know the product, for it is these people the company should wish to find and keep, the difference is incomparable. By failing to recognize these assets that a business, any business, can create and maintain will set an enterprise at a serious disadvantage."
Dear all, i do believe, its high time to think to develop the brand image of DIU by following the principles of branding mentioned above. Let us think to enrich everything without spending an extra cent. We have to explore our potential.
shibli:
We should remember, everybody knows the name of Daffodil..question is how good they think of Daffodil. We know the name of Stamford, but how do u evaluate Stamford..Everybody knows that as a certificate university..so we don't need to establish brand name, all we need is repositioning our brand name as "facilitator university" or "career guiding university"
Also, i think we can avoid traditional marketing n advertising like others are doing. We have to do something different. We have to inform our students and others aggressively that we are providing our good students with jobs, part time or full time and assistantships. At the same time, we have to maintain some standard. The counselors, administrative officers as well as everybody can play a vital role in propagating the good things of our university.
Most importantly, our students are our brand ambassadors. They should be considered valued members of our family. The counselors, coordination officials, teachers and all who are associated with students should treat our students positively and considerately.
Last but not the least we should maintain some standard by implementing some rules and regulations like screening out students who have Grade D especially in English at HSC n SSC level.
mamun:
From my point of view:
Our existing students are playing the vital role in advertising.
So we have to give them extra care and to take a look on their logical points.
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