Examples of Guerrilla Marketing: Coca Cola Happiness Machine

Author Topic: Examples of Guerrilla Marketing: Coca Cola Happiness Machine  (Read 161 times)

Offline Mrittika Shil

  • Full Member
  • ***
  • Posts: 212
  • Test
    • View Profile
Coca Cola, as a part of their Happiness Machine Campaign (which included installing happiness machines, which pass out free drinks and other coca cola merchandises, to various crowded destinations like colleges, malls), installed a love machine in a mall of Istanbul. This machine gave free coca cola cans to any couple who proved their love.

[youtube]https://www.youtube.com/watch?v=lqT_dPApj9U[/youtube]