Sustainable tourism, one that establishes a suitable balance between the environmental, economic and socio-cultural aspects of tourism development, plays an important role in conserving biodiversity. It attempts to minimize its impact on the environment and local culture so that it will be available for future generations, while contributing to generate income, employment, and the conservation of local ecosystems.
By doing so, sustainable tourism maximizes the positive contribution of tourism to biodiversity conservation and thus to poverty reduction and the achievement of common goals towards sustainable development.
Sustainable tourism provides crucial economic incentives for habitat protection. Revenues from visitor spending are often channelled back into nature conservation or capacity building programmes for local communities to manage protected areas.
Furthermore, tourism can be a key vehicle in raising awareness and fostering positive behaviour change for biodiversity conservation among the millions of people travelling the globe every year.