There’s been a lot of talk recently about the important role that city diplomacy has to play – enabling cities to assert their own political identity, shape their own destinies and engage foreign public.
Intrigued, we wanted to dig deeper to find stories that demonstrate the tangible positive impact city diplomacy can have. This is what we discovered.
City diplomacy includes activities ranging from international relations with other cities, such as city twinning, to networks of mayors and local government associations. According to Jo Beall and David Adam in their report “Cities, prosperity and influence”, city diplomacy also includes bidding for and winning major events, as well as a myriad of other cultural and brand positioning activities.
We asked Nicholas Cull, Professor of Public Diplomacy at the University of Southern California, which cities illustrate how city diplomacy is working hand in hand with place branding? He said “Cities that get it include London, Paris, LA and even some Chinese cities like Shanghai.” He adds “Pioneer voices include smaller cities too, such as Bristol in the UK and Eindhoven in The Netherlands”.