One of the many sidebars to media coverage of the death of Steve Jobs in October 2011 was an old question: Where did the name Apple Computer come from?
Lots of speculation has floated by:
Jobs & Wozniak wanted their startup to be in front of Atari in the phone book.
They wanted distance from the cold, complicated imagery created by other computer companies at the time – with names such as IBM, Digital Equipment and Cincom.
It was a tribute to Apple Records, the music label of the Beatles.
For solid answers, it’s always a good idea to go to the founders.
In the Steve Jobs biography, Jobs told Walter Isaacson he was “on one of my fruitarian diets” and had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.”
Writing in his 2006 book iWoz: Computer Geek to Cult Icon, Apple’s co-founder Steve Wozniak explains it this way: