Research is defined as a careful consideration of study regarding a particular concern or a problem using scientific methods. According to the American sociologist Earl Robert Babbie, “Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods.”
Inductive research methods are used to analyze the observed phenomenon whereas, deductive methods are used to verify the observed phenomenon. Inductive approaches are associated with qualitative research and deductive methods are more commonly associated with quantitative research.
One of the most important aspects of research is the statistics associated with it, conclusion or result. It is about the “thought” that goes behind the research. Research is conducted with a purpose to understand:
1. What do organizations or businesses really want to find out?
2. What are the processes that need to be followed to chase the idea?
3. What are the arguments that need to be built around a concept?
4. What is the evidence that will be required that people believe in the idea or concept?