Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market.
There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. It’s estimated that over half of all search queries will be powered by voice search by 2020.
With this growth in voice search powered smart devices will come more opportunities to market to the people that own them. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow.