Effective branding is vital to the success of any salon. If you aren’t getting the number of clients you want, have trouble retaining them or see yourself falling behind competitors, it could be time for a salon rebrand.
Related: Overcome These Hurdles to Completely Nail Your Rebranding Strategy!
The decision to rebranding your salon is one you should make only after careful consideration. Customers are averse to change, and a poorly executed rebrand might only confuse clients while compounding your business’s underlying problems. However, a successful rebranding can help your salon overcome the challenges it faces while opening opportunities for further growth.
Signs Your Salon Needs a Brand Makeover
Here are a few signs to watch for that may indicate it’s time for a rebrand:
1. You Can’t Reach Your Target Market
You take out ads in the local paper and keep up with social media, yet nothing seems to attract the amount of business you want. It may be that your salon isn’t branded to appeal to the clientele you are targeting.
Make sure your salon’s aesthetic and marketing strategy is well-defined and targets the demographics you are seeking.
2. Your Competitors are Pulling Ahead
Your salon will face competition ranging from nationwide chains to sole proprietorships. It can be difficult for any salon to distinguish itself in this environment.
Compare your salon to its competitors to find out what you can improve. Your salon’s lighting and decor, advertising strategies and styles it offers may have to change depending on what you learn.
Related: Brand Reinvention Tips from Your Competition