Imagine this scenario: Alice is the CEO of a small start-up consultancy and wants a clear picture of its current situation, to decide on a future strategy for growth. She gathers her team, and draws up the SWOT Analysis shown in Figure 2 (click on the image to see a larger version).
Figure:. A Completed SWOT Analysis.
As a result of the team's analysis, Alice decides that the consultancy's main strengths lie in its agility, technical expertise, and low overheads. These allow it to offer excellent customer service to a relatively small client base.
The company's weaknesses are also to do with its size. Alice will need to invest in training, to improve the skills base of the small staff. She'll also need to focus on retention, so that she doesn't lose key team members.
Alice sees opportunities in offering rapid-response, good-value services to local businesses and to local government organizations. The company can likely be first to market with new products and services, given that its competitors are slow adopters.
The threats require the consultancy to keep up-to-date with changes in technology. It also needs to keep a close eye on its largest competitors, given its vulnerability to large-scale changes in its market. To counteract this, the business needs to focus its marketing on selected industry websites, to get the greatest possible market presence on a small advertising budget.
Source: https://www.mindtools.com/pages/article/newTMC_05.htm
