Blue Ocean Strategy !!!!???

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Blue ocean Strategy is which market identify very new innovative product or service business. There are no competition between the other market. In this regard Blue ocean strategy can not focus a common thing or big thing. They focus the simple thing in a different way. This strategy indicate the different level of value which create appeal in a customers mind.  
Blue Ocean Strategy offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms.

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Difference Between Red Ocean and Blue Ocean Strategy

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Go through the link ( Blue ocean Strategy summary Slide)

http://www.slideshare.net/jessestarmer/blue-ocean-strategy-summary-61974

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Blue ocean strategy examples:

A) PARAS PHARMA has grown over the years by creating a new category of products altogether.

1. MOOV
2. MRS.MARINO
3. LIVON
4. LIPGUARD
5. Itch Guard
6. Dermi Cool etc

And all these products are doing so well and its share in the FMCG sector is substantial.

Frankly speaking, Paras is one of my favorites in FMCG sphere in India. They have created a space for themselves.

B) CavinKare used this in 1984 for the first time when he launched Sachets in India. The first launch was Chik Sachets for as low as 50 paisa. And they got a big market by targeting the bottom of Pyramid.

C) There was an article in Economic Times - "LG Mobiles to dive into 'Blue Ocean', plan to take on rivals"

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Read the PDF file from web

http://www.insead.edu/blueoceanstrategyinstitute/home/documents/HighergrowththroughtheBlueOceanStrategy.pdf

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Apple Computers
On April 1, 1976, Apple Computer was born. Steven Wozniak, a high school drop-out who worked for Hewlett-
Packard and dabbled in computer-design created what later became the ‘Apple I’ computer. His high school
buddy Steven Jobs, also a high school drop-out, convinced Steven that the two should form a company to
market the new computer, which eventually took off in 1977 with the Apple II.

There are very few companies in world that have an interesting past as Apple Computers. The company at one
point of time in its history, lost majority of its market share and was on the verge of liquidation. However, the
company came back by reinventing itself and the concept of computers. Apple is a company that has invented
many products that have revolutionized the entire computer industry. iPod, iTunes, iPhone, iPad etc are some
classic examples of success of Apple Computers. Under the leadership of Steve Jobs the company was able to
create many Blue Oceans within the IT Industry. [12]

Ninth AIMS International Conference on Management January 1-4, 2012
1328

Amazon.com
Amazon.com, founded by Jeff Bazo in the year 1994, became on of the first e-commerce companies in world
that achieved phenomenal success in market. The concept of Amazon.com was based on the idea of selling
books online. Amazon today is serving around 137 million customers every week. The revenues of the company
are over USD 34 billion currently. [13 and 14]

Google.com
Larry Page and Sergey Brin started Google in the year 1997-98. The company has been able to maintain its
position of being one among the most powerful internet search engines available till date in market. Over the
years, since its inception, Google has been releasing a steady stream of innovative tools and services - some of
them developed in-house, many others bought in from start-ups: Gmail, Google Docs for word processing and
spreadsheets, Picasa for picture editing, Google Earth and Maps for location-based search and display of
information, Blogger, YouTube's video service etc. The list is seemingly endless. Above has ensured that
company that succeeded in creating Blue Ocean has been able to keep it blue for years altogether till now. [15
and 16]

Other global companies which have received success in creating blue Oceans in the known or unknown
market space have been companies like Yahoo, eBay, Facebook, IBM, Samsung etc.