DIU Activities > Ranking
Ranking The Brands
shibli:
How many leaders in Bangladesh really understand business in the true sense? There is huge difference between product business and service business. In product business, identifying customer needs and wants and advertising are crucial but in service business, service is the most important thing to deliver to the customers.
To be a successful entrepreneur, you need sharp I.Q. , business acumen, risk taking & forecasting ability, farsightedness and need to know how to manage human resources successfully. A good leader doesn't create followers, he creates other leaders. Because from a distance, he may find it difficult to take the right decision always. A company can be successful when its human resources management will be standard. The system may collapse when you overvalue a particular employee who may suffer from superiority complex and create problems in the long run. No single employee is permanently essential for an organization. Hundreds of substitutes or alternative people are available in the market as the job market is saturated. I found many HR professionals drawing huge salary want to work part time while some HR professionals are willing to switch their jobs and serve in a service company. However, experts say employee motivation is the most important key for an organization to go ahead. Because if employees are demotivated, they can do many things secretly to decease revenue and increase expenditure which the leaders cannot even think of. A leader must know who the key-persons of his organization are.
The point is, a successful entrepreneur has to get rid of business myopia which refers to considering the present situation and benefits to be important by ignoring the long-term outcome. It's a great mistake because you are focusing on only one aspect out of many possible business attributes or solutions. That means you are looking at things with one single eye. Business myopia is a disease of shortsightedness or narrow-minded approach of considering that only one aspect of business strategy is greater than many other options.
shibli:
Just like any business, product/service too has its hierarchy. There are three levels:
The CORE product is NOT the tangible or physical product. We can't touch it. That's because the core product is the BENEFIT of the product that makes it valuable to us. With the example of a service company, the core product is good motivated people who deliver the services. Obviously, if these people are highly satisfied and happy, they will provide the best services with delight for the customers.
The ACTUAL product is the tangible, physical product. We can get some use out of it. Again with the example of a service company, the actual product is infrastructure, logistic support.
The extra product is the non-physical part of the product. It usually consists of lots of added value. So, with the example of a service company, the extra product is, advertising, networking and branding
shibli:
Brand cannot be created by advertising and public relation; brand has to be created by continuous brand experiences. Professor Philip Kotler.
shibli:
John Sculley had been vice-president at PepsiCo where he had successfully made Pepsi the number one brand in the Cola Wars. He was considered to be one of America's top marketing managers. Actually, there was no reason for him to join a bunch of young computer specialists. He had a secure and highly paid position at PepsiCo
It is Steve Jobs who impressed him by his visionary ideas and asked him a question to which he did have no answer: "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"
Sculley and Jobs became close friends. Despite the astonishing figures of sold Macintosh computers and a boost in sales, Apple soon fell into its most severe crisis.
The situation was thought to be overcome by Sculley's hard measures which led to the firing of its visionary Steve Jobs. That was the most wrong decision ever made by Sculley. Everybody knows the rest.
What is the point:
Don't think about the present fake value, please always think about the future permanent value.
shibli:
http://www.webometrics.info/en/Asia/Bangladesh%20
Navigation
[0] Message Index
[#] Next page
[*] Previous page
Go to full version