DIU Activities > Ranking
Ranking The Brands
shibli:
The most misused and least understood word in the business is branding._Austin McGhie. Suppose, Mr. X is an owner of a real estate company, should he or she go for vegetables/fish business just because it is proftable. Never ever. Because whatever he or she is doing, that represents his or her brand. Someone is a teacher of a university, should he start doing a business on marriage media or coaching. I think not. Then what is a key to success?
Last week I read about a reporter who inverviewed Warren Buffett and Bill Gates. When asked "what is your most important key to success?"
without a hesitation they replied:
Focus, focus, focus! What do you think about their response?
Successful entrepreneurs like the above didn't focus on too many diversifications keeping in mind their company's branding. Diversification requires proper knowledge, concentration and passion. Revenue or profit is logical sequence. In this age, without doing corporate social responsibility, no company can create brand image. "When you dream something, always dream big WITH LONG-TERM VISION.", not just short-term profit. Establishing a hospital, and medical college or university have huge prospect in Bangladesh in the long run.
shibli:
shibli:
shibli:
DAFFODIL INTERNATIONAL UNIVERSITY ON SOCIAL BUSINESS DAY
shibli:
In business, revenue is income that a company receives from its normal business activities but revenue is something which is Not always seen in the short-term perspective. Brand value of a company increases revenue which is intangible, cannot be seen....but perceived and understood and achieved in the long run.....
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