Concept Development Methodology
It is common procedure to apply a systematic analysis and consider the all relevant factors with exiting parameters. This includes site analysis (incl. topography, transportation and access), market analysis (Catchment areas, visitor profiling, etc), cultural research, macro-economic drivers (e.g. employment generation), feasibility, environmental analysis and ecological footprint assessment (resource usage).
A rigorous analysis of these factors provides a first understanding of the type of development (e.g. luxury vs. family, leisure vs. commercial zone, daytime vs. evening capacity) and the synergies between them. For development models town then allow simulating a preliminary usage mix such as
a) How many apartments of type x, how many commercial units of type y)
b) Various resulting parameters (power and utility needs, CO2 and other impacts, etc).
Structured client meetings then generate the development strategy and concept. Based on these decisions, the concept definition process continues with tailoring of the development (usage mix, key features, infrastructure, etc) and optimization in terms of Investor return, customer experience and sustainability performance. In parallel, and based on the architect briefing, the creative design and master planning process provides a series of visual results.
In other words, we first define "what" should be built and only then "how" it is designed. Following additional client interaction, the team delivers detailed project feasibility calculations (incl. budget and financial projections) as well as implementation, infrastructure and business planning. In iterative cycles, the concept and program elements are adapted and refined throughout the planning process.
Why is this important? In today's increasingly competitive markets, investors need to get the most out of their property over the entire project life cycle. Careful economic planning at early stages can save millions in subsequent implementation costs and in investor returns and sustainability performance. This approach results in maximum operating performance with minimized investment parameters.