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51
Programming has always been partially automated through compilers, templates, libraries, static analysis, and autocomplete, but the post-2020 arrival of code-capable large language models changed the scale of automation by making natural-language specification, example-based prompting, and conversational repair central to everyday development. Chen et al. (2021) established early evidence that large language models trained on code could solve a substantial subset of programming tasks, and Peng et al. (2023) reported in a controlled GitHub Copilot experiment that developers completed a JavaScript task 55.8% faster with AI assistance. These findings help explain the rapid adoption of copilots across industry, yet they should not be interpreted as evidence that programming has become a solved generation problem. Traditional tools remain strongest at enforcing syntax, type discipline, and reproducible builds, while AI copilots excel primarily at scaffolding, boilerplate generation, API recall, and translating intent into first drafts. The more open-ended the task becomes, the more visible the limits of current models: architecture decisions, requirement negotiation, debugging under uncertainty, and long-term maintainability still demand skills that are only weakly represented in next-token prediction. A critical research gap concerns the long-term effects of AI assistance on developer cognition and team capability formation, because short-horizon productivity gains may coexist with weaker code comprehension, overreliance on generated patterns, or reduced onboarding opportunities for novices. Future research should therefore examine programming not only as a code emission task but as a sociotechnical process involving review, testing, documentation, and learning. The most consequential direction is to build programming assistants that expose uncertainty, ask clarifying questions, and integrate with evidence from repositories and execution traces, thereby shifting the field from raw generation toward accountable collaboration between human developers and AI systems (Chen et al., 2021; Peng et al., 2023; Jimenez et al., 2023).

References
1. Chen, M., Tworek, J., Jun, H., Yuan, Q., Pinto, H. P. D. O., Kaplan, J., Edwards, H., Burda, Y., Joseph, N., Brockman, G., Ray, A., Puri, R., Krueger, G., Petrov, M., Khlaaf, H., Sastry, G., Mishkin, P., Chan, B., Gray, S., Ryder, N., Pavlov, M., Power, A., Kaiser, L., Bavarian, M., Winter, C., Tillet, P., Such, F. P., Cummings, D. W., Plappert, M., Chantzis, F., Barnes, E., Herbert-Voss, A., Guss, W. H., Nichol, A., Paino, A., Tezak, N., Tang, J., Babuschkin, I., Balaji, S., Jain, S., Saunders, W., Hesse, C., Carr, A. N., Leike, J., Achiam, J., Misra, V., Morikawa, E., Radford, A., Knight, M., Brundage, M., Murati, M., Mayer, K., Welinder, P., McGrew, B., Amodei, D., McCandlish, S., Sutskever, I., & Zaremba, W. (2021). Evaluating large language models trained on code. arXiv preprint arXiv:2107.03374.
2. Peng, S., Kalliamvakou, E., Cihon, P., & Demirer, M. (2023). The impact of AI on developer productivity: Evidence from GitHub Copilot. arXiv preprint arXiv:2302.06590.
3. Jimenez, C. E., Yang, J., Wettig, A., Yao, S., Pei, K., Press, O., & Narasimhan, K. (2023). SWE-bench: Can language models resolve real-world GitHub issues? arXiv preprint arXiv:2310.06770.



S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/
52
The AI revolution in multimedia authoring is not only visual but also profoundly auditory, particularly in music and sound design where traditional workflows have long relied on MIDI sequencing, subtractive or sample-based synthesis, painstaking waveform editing, and tacit craft knowledge embedded in digital audio workstations. Recent diffusion-based systems have opened a different paradigm in which high-level verbal, audio, or stylistic cues can guide sound creation directly. Levy et al. (2023) demonstrated that diffusion models can support musically relevant operations such as continuation, inpainting, transition generation, and style transfer; Schneider et al. (2024) introduced Mousai as an efficient text-to-music diffusion architecture capable of longer, high-quality stereo outputs; and Suckrow et al. (2024) moved closer to actual authoring practice by embedding diffusion-based sound synthesis into a playable digital instrument designed for music production workflows. This is a notable departure from earlier generative music systems, which often produced either symbolic sequences detached from production realities or black-box audio clips with little usable control. Nevertheless, the gap between generation and authorship remains large. Text prompts are effective for mood and texture, but professional composition still depends on structure, timing, harmony, mix discipline, and reproducible revision, all of which remain only partially controllable in current systems. There are also unresolved issues of style ownership, training-data provenance, and evaluation, because short-sample perceptual quality does not capture whether a generated piece supports iterative composition or downstream arrangement. The key research gap, then, is not audio fidelity alone but the lack of interfaces that connect language, stems, humming, notation, and DAW-native control into one coherent authoring loop. Future work should emphasize multimodal control, bar-level and song-level structure, and provenance-aware editing so that generative audio systems become serious creative instruments rather than merely efficient texture generators (Levy et al., 2023; Schneider et al., 2024; Suckrow et al., 2024).

References
1. Levy, M., Di Giorgi, B., Weers, F., Katharopoulos, A., & Nickson, T. (2023). Controllable music production with diffusion models and guidance gradients. arXiv preprint arXiv:2311.00613.
2. Schneider, F., Kamal, O., Jin, Z., & Scholkopf, B. (2024). Mousai: Efficient text-to-music diffusion models. In Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (ACL 2024).
3. Suckrow, P.-L. W. L., Weber, C. J., & Rothe, S. (2024). Diffusion-based sound synthesis in music production. In Proceedings of FARM 2024.


S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/
53
Video authoring offers perhaps the clearest contrast between traditional and AI-driven multimedia production because classical pipelines depend on storyboards, animation rigs, compositing layers, camera blocking, and frame-accurate editing, whereas current generative systems promise clip synthesis directly from text, image, or motion cues. The recent literature shows undeniable progress in fidelity and controllability: Cai et al. (2024) introduced a framework that uses dynamic 3D meshes to steer diffusion-based video generation, and Gupta et al. (2024) advanced photorealistic video generation by improving temporal coherence and realism in diffusion pipelines. These advances help explain why industrial systems such as Runway, Firefly Video, and other text-to-video platforms have moved rapidly from novelty to production experimentation. Yet the central research insight is that visual plausibility alone does not solve authoring. Traditional editors allow exact retiming, shot replacement, continuity management, and collaborative revision, while many AI video systems still behave like generative clip factories whose outputs are difficult to patch locally without re-sampling entire sequences. The resulting gap is not only technical but epistemic: creators need guarantees about identity preservation, motion continuity, camera consistency, and legal provenance, but current models optimize benchmark realism more often than workflow resilience. Another limitation is that video models typically operate on short horizons, leaving narrative continuity, scene memory, and multi-shot planning insufficiently addressed. Future work should therefore integrate diffusion models with explicit timeline structures, scene graphs, and asset-level constraints so that video generation becomes a manipulable editing substrate rather than a stochastic endpoint. The most valuable research direction is likely a hybrid architecture in which symbolic production metadata, motion control, and temporal dependencies are kept explicit while generative models handle detail synthesis, thereby restoring the granular editability that professional multimedia authoring has always required (Cai et al., 2024; Gupta et al., 2024; Muller et al., 2024).

References
1. Cai, S., Ceylan, D., Gadelha, M., Huang, C.-H. P., Wang, T. Y., & Wetzstein, G. (2024). Generative rendering: Controllable 4D-guided video generation with 2D diffusion models. In Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR 2024).
2. Gupta, A., Yu, L., Sohn, K., Gu, X., Hahn, M., Li, F.-F., & Essa, I. (2024). Photorealistic video generation with diffusion models. In Computer Vision - ECCV 2024.
3. Muller, M., Kantosalo, A., Maher, M. L., Martin, C. P., & Walsh, G. (2024). GenAICHI 2024: Generative AI and HCI at CHI 2024. In Extended Abstracts of the 2024 CHI Conference on Human Factors in Computing Systems.



S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/
54
Multimedia authoring has historically depended on explicit manipulation paradigms such as layers, masks, timelines, Bezier paths, rigging systems, and non-destructive editing graphs, all of which give creators precise local control but demand substantial technical literacy and time. The post-2020 generative turn has reconfigured this workflow by making natural language, sketches, depth maps, and sparse geometric constraints viable interfaces to image and video synthesis. Rombach et al. (2022) established latent diffusion as a computationally tractable foundation for high-quality visual generation, Zhang et al. (2023) extended that foundation with ControlNet so that prompts could be anchored to edges, poses, and segmentation maps, and Cai et al. (2024) showed that even video generation becomes more authorable when low-fidelity animated meshes are fused with pretrained diffusion models. Systems such as Adobe Firefly and related commercial tools have operationalized this shift for practitioners, but the underlying research tension remains unresolved: prompt-based authoring is semantically rich yet procedurally opaque, whereas traditional multimedia tools are procedurally explicit yet semantically laborious. In practice, this means AI authoring systems are strongest during ideation, style exploration, and rapid variation, but they remain weak at revision locality, provenance tracking, and preserving an author's exact intent across iterative edits. A critical research gap is the absence of a unified representation that links prompts, user constraints, scene structure, edit history, and asset identity into a reversible authoring graph rather than a sequence of loosely related generations. Future research should therefore treat multimedia authoring not as a one-shot generation problem but as a longitudinal interaction problem requiring controllability, memory of prior edits, and interoperable metadata. The real frontier is not merely generating attractive outputs from text, but building mixed-initiative systems in which human intentionality remains first-class and every AI-mediated change can be audited, refined, and compositionally reused across downstream media production (Rombach et al., 2022; Zhang et al., 2023; Cai et al., 2024).

References
1. Rombach, R., Blattmann, A., Lorenz, D., Esser, P., & Ommer, B. (2022). High-resolution image synthesis with latent diffusion models. In Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR 2022).
2. Zhang, L., Rao, A., & Agrawala, M. (2023). Adding conditional control to text-to-image diffusion models. In Proceedings of the IEEE/CVF International Conference on Computer Vision (ICCV 2023).
3. Cai, S., Ceylan, D., Gadelha, M., Huang, C.-H. P., Wang, T. Y., & Wetzstein, G. (2024). Generative rendering: Controllable 4D-guided video generation with 2D diffusion models. In Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR 2024).



S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/
55
The classical function of a game model in AI research was to provide a clean simulator against which learning algorithms could be evaluated, but recent work suggests that the simulator itself is becoming learnable, compressible, and partially generative, which changes the epistemic role of game models altogether. Valevski et al. (2024) showed with GameNGen that a diffusion model conditioned on prior frames and actions can generate a playable approximation of DOOM in real time, while Wang et al. (2023) and Matthey et al. (2024) implicitly demonstrated the converse trend: instead of only building better agents for a fixed world, researchers are co-designing agents and world representations that make generalization across tasks more tractable. This is a major conceptual shift from traditional engine-backed benchmarks, because it blurs the distinction between environment model, testbed, and generative artifact. The attraction is obvious: learned game models may accelerate prototyping, enable offline experimentation, and provide compact substrates for embodied learning. However, replacing exact simulation with approximate neural rollouts introduces a deep methodological problem, namely that visual plausibility can conceal causal invalidity. A neural model may preserve local frame continuity while silently drifting in physics, reward logic, inventory state, or collision semantics, which makes it dangerous to treat perceptual realism as a proxy for systemic correctness. Research on game models therefore faces a pressing gap in uncertainty quantification, counterfactual validity, and divergence measurement between symbolic ground truth and learned rollouts. Future work should prioritize hybrid architectures in which authoritative game state, scoring, and collision remain symbolic, while learned components synthesize high-bandwidth sensory detail or compress transition dynamics under explicit confidence bounds. In the era of AI-generated worlds, the scientific value of a game model will depend less on how immersive it looks and more on whether its abstractions remain trustworthy enough to support learning, design, and reproducible experimentation (Valevski et al., 2024; Wang et al., 2023; Matthey et al., 2024).

References
1. Valevski, D., Leviathan, Y., Arar, M., & Fruchter, S. (2024). Diffusion models are real-time game engines. arXiv preprint arXiv:2408.14837.
2. Wang, G., Xie, Y., Jiang, Y., Mandlekar, A., Xiao, C., Zhu, Y., Fan, L., & Anandkumar, A. (2023). Voyager: An open-ended embodied agent with large language models. arXiv preprint arXiv:2305.16291.
3. Matthey, L., et al. (2024). Scalable instructable multiworld agent (SIMA): A generalist AI agent for 3D virtual environments. Google DeepMind technical report.




S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/
56
Before the current wave of foundation models, game models of players and non-player characters were usually narrow, local, and brittle: player typologies were inferred from telemetry, non-player characters relied on behavior trees or dialogue graphs, and social simulation rarely extended beyond scripted triggers. Post-2020 research has transformed this landscape by treating game entities as memory-bearing, language-grounded agents whose behavior emerges from large-scale generative reasoning rather than only pre-authored branches. Park et al. (2023) showed that generative agents equipped with memory, reflection, and planning can produce believable social routines and emergent interactions in a sandbox environment; Wang et al. (2023) extended that logic to embodied game play by introducing Voyager, which accumulates executable skills in Minecraft through an automatic curriculum and a growing library of code-based behaviors; and DeepMind's SIMA project reframed the problem again by training an instructable agent that generalizes across multiple 3D environments through natural-language commands rather than game-specific APIs (Matthey et al., 2024). These developments mark a genuine departure from traditional game AI, because the model is no longer merely a policy over fixed states but a higher-level representation of memory, language, intention, and transferable capability. Even so, the gap between believability and reliability remains substantial: LLM-driven agents still suffer from memory drift, incoherent long-term goals, cultural bias, latency costs, and unpredictable social behavior that is aesthetically impressive but operationally difficult to ship in commercial games. Research now needs stronger longitudinal evaluation of trust, replayability, fairness, and narrative consistency, especially in multiplayer and live-service contexts where unstable agent behavior can create design and moderation problems. The most promising direction is therefore hybrid agent modeling in which symbolic constraints, retrieval systems, and player telemetry are layered around generative models so that social richness does not come at the expense of governance, performance, or designer control (Park et al., 2023; Wang et al., 2023; Matthey et al., 2024).

References
1. Park, J. S., O'Brien, J. C., Cai, C. J., Morris, M. R., Liang, P., & Bernstein, M. S. (2023). Generative agents: Interactive simulacra of human behavior. In Proceedings of the 36th Annual ACM Symposium on User Interface Software and Technology (UIST 2023).
2. Wang, G., Xie, Y., Jiang, Y., Mandlekar, A., Xiao, C., Zhu, Y., Fan, L., & Anandkumar, A. (2023). Voyager: An open-ended embodied agent with large language models. arXiv preprint arXiv:2305.16291.
3. Matthey, L., et al. (2024). Scalable instructable multiworld agent (SIMA): A generalist AI agent for 3D virtual environments. Google DeepMind technical report.



S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/

57
Game models were traditionally constructed through explicit formalism: finite-state machines, utility systems, search-based procedural content generation, handcrafted rule sets, and designer-authored balance heuristics that privileged interpretability over expressive breadth. The AI revolution has altered that equilibrium by making it feasible to learn generative priors over rules, levels, play traces, and even environment dynamics from large corpora rather than specifying them entirely by hand. Risi and Togelius (2020) argued that procedural content generation should be treated not only as an authoring technique but also as a route toward broader machine learning generality, and that position has become more consequential after 2020 as large language models began synthesizing game rules and level structures jointly rather than assuming fixed mechanics. Hu et al. (2024), for example, showed that LLMs can generate both Video Game Description Language rules and compatible level content, expanding game modeling from content completion to systemic design, while Valevski et al. (2024) demonstrated that diffusion-based world models can learn visually convincing interactive rollouts. Yet this shift should not be romanticized: traditional symbolic models still outperform generative systems whenever solvability guarantees, balance constraints, or deterministic debugging are required, whereas AI-driven models often optimize surface plausibility rather than causal soundness. The major research gap is that current evaluation frameworks rarely test the joint properties that matter most in games, namely playability, explainability, controllability, novelty, and long-horizon balance. Future research should therefore move toward neuro-symbolic game models that expose editable latent abstractions, integrate formal verification with generative priors, and measure quality through designer-facing criteria rather than visual impressiveness alone, because the central question is no longer whether AI can generate a game model, but whether it can generate one that remains legible, tunable, and robust under real design iteration (Risi & Togelius, 2020; Hu et al., 2024; Valevski et al., 2024).

References
1. Risi, S., & Togelius, J. (2020). Increasing generality in machine learning through procedural content generation. Nature Machine Intelligence, 2, 428-436.
2. Hu, C., Zhao, Y., & Liu, J. (2024). Game generation via large language models. In Proceedings of the 2024 IEEE Conference on Games (CoG 2024).
3. Valevski, D., Leviathan, Y., Arar, M., & Fruchter, S. (2024). Diffusion models are real-time game engines. arXiv preprint arXiv:2408.14837.




S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/


58
TVC. / How Artificial Intelligence Is Changing Television Commercials
« Last post by S. M. Monowar Kayser on April 14, 2026, 11:18:38 PM »
Television commercials have always been one of the most powerful tools in advertising. For decades, brands invested heavily in creating short, impactful stories that could reach millions of viewers at once. These commercials were carefully planned, expensive to produce, and slow to execute.
Today, artificial intelligence is changing that entire system.
This change is not just about making ads faster or cheaper. It is reshaping how commercials are created, who can create them, and how audiences experience them. In many ways, AI is turning television advertising into something more flexible, more responsive, and more experimental than ever before.
A Shift from Filming to Generating
Traditionally, making a TV commercial meant organizing shoots, hiring actors, building sets, and spending weeks in production and editing. AI is now replacing much of that process with generation instead of filming.
Brands can now create video commercials using AI tools that generate scenes, voices, and even characters based on simple text prompts.
A strong example is Google’s AI-generated TV commercial promoting its “AI Mode” feature. The ad was created using generative video technology rather than traditional filming methods, showing that AI can now produce content ready for broadcast.
Source
https://9to5google.com/2025/10/31/google-ai-tv-ad/
Another example is Coign, a financial services company that produced a full TV commercial using AI in less than a day. What once required weeks of work was completed in hours.
Source
https://www.axios.com/2025/06/05/ai-generated-commercial-coign-veo
What this shows is simple but powerful: commercials are no longer limited by physical production. They can now be created digitally, quickly, and at scale.
Lower Costs, More Creators
One of the biggest impacts of AI is cost reduction.
Television advertising has always been expensive. Production costs, combined with media placement, made it accessible mostly to large companies. AI is changing that.
For example, an AI-generated commercial by Kalshi, aired during the NBA Finals, reportedly cost around two thousand dollars. A traditional commercial in the same space could cost millions.
Source
https://www.fluid.ai/blog/top-5-ai-generated-ads-of-2025
At a larger scale, platforms like Spectrum Reach have already enabled thousands of AI-powered TV ad campaigns, allowing smaller businesses to enter the TV advertising space.
Source
https://www.tvtechnology.com/news/spectrum-reach-has-deployed-more-than-15-000-ai-powered-ad-campaigns
This is an important shift. TV advertising is no longer only for big brands. Smaller companies and even startups can now compete creatively on the same platform.
Creativity Is Becoming Collaborative
AI is not just helping with production. It is also becoming part of the creative process.
Instead of designing every detail manually, creative teams now work with AI to generate ideas, visuals, and variations. The role of the human shifts from creator to director or curator.
A well-known example is the Heinz AI campaign. When AI tools were asked to generate images of ketchup, many results looked like Heinz bottles. The brand used this insight to create a campaign showing that even AI “recognizes” Heinz as the default ketchup.
Source
https://adintime.com/en/blog/best-ads-made-by-ai-n294
This shows a new kind of creativity. Ideas can come from how machines interpret the world, and humans shape those outputs into meaningful stories.
From One Ad to Many Versions
Traditional TV commercials are fixed. Everyone sees the same version.
AI is changing this by making ads more flexible and personalized.
Streaming platforms are already experimenting with AI systems that adjust ads based on viewer behavior, preferences, or even the context of the content being watched. Tubi, for example, is exploring AI to match ads with specific scenes and audience types.
Source
https://www.wsj.com/cio-journal/why-tubi-is-betting-on-ai-to-win-over-gen-z-viewers-778b07fc
This means that in the future, two people watching the same program might see different versions of the same ad. The TV commercial becomes less like a fixed message and more like a system that adapts to each viewer.
Faster Response to Culture
Another major change is speed.
Traditional commercials take time to produce, which makes it hard for brands to react to current events or trends. AI allows ads to be created much faster, sometimes within hours.
This gives brands the ability to respond to cultural moments in real time, similar to how social media works. TV advertising, which used to be slow and planned, is becoming more dynamic and reactive.
The Challenge of Authenticity
Despite all these advantages, AI-generated commercials are not perfect.
One of the biggest challenges is emotional connection. While AI can create visually impressive content, it sometimes lacks the depth and authenticity that human storytelling provides.
For example, Coca-Cola’s AI-generated holiday ads received criticism for feeling cold or unnatural, even though they were technically impressive.
Source
https://www.kapwing.com/resources/11-brands-making-video-ads-with-ai-its-not-just-coca-cola/
This highlights an important limitation. People still respond strongly to human emotion, and AI has not fully mastered that.






S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/
59
Industrial design is undergoing a structural transformation under the influence of artificial intelligence. The shift is not merely about automation or faster rendering. It reflects a deeper change in how design knowledge is generated, interpreted, and applied across the product development lifecycle. AI is no longer confined to downstream visualization tasks; it is increasingly involved in upstream activities such as problem framing, semantic translation of user needs, concept generation, and early evaluation.

Recent research highlights that AI is becoming an active participant in design cognition rather than a passive tool. A comprehensive review of AI applications in industrial design demonstrates that machine learning, large language models, and generative systems are now embedded across ideation, optimization, and decision-making processes. This integration is redefining how designers approach complexity and uncertainty in product development.
Source: https://www.sciencedirect.com/science/article/pii/S1877050925020587

One of the most significant findings is that AI can enhance not only the quantity but also the quality of design ideation when used within structured collaboration frameworks. A study published in AI EDAM shows that human and AI co-creation, particularly through customized GPT systems, leads to higher novelty and improved concept quality compared to traditional methods. This suggests that AI contributes meaningfully to creative reasoning rather than simply accelerating output generation.
Source: https://www.cambridge.org/core/journals/ai-edam/article/enhancing-designer-creativity-through-humanai-coideation-a-cocreation-framework-for-design-ideation-with-custom-gpt/BCC2CBE43EECE6F0D937BBC0D2F44868

Another important development is the emergence of integrated multimodal workflows. A recent study on automotive frontal form design demonstrates how AI can connect linguistic inputs, visual generation, geometric modeling, and evaluation into a unified process. This convergence indicates a transition from fragmented tool usage toward orchestrated design ecosystems where language, form, and perception are interconnected.
Source: https://www.sciencedirect.com/science/article/abs/pii/S147403462400483X

Equally notable is the progress toward manufacturability-aware generative design. Earlier AI systems often produced visually compelling but impractical forms. Recent work on deep generative design addresses this limitation by embedding constraints relevant to industrial processes such as injection molding and die casting. This development signals a shift from conceptual exploration toward production-ready design intelligence.
Source: https://arxiv.org/abs/2403.12098

Despite these advances, the field remains immature in several critical dimensions. A systematic review presented at NordDesign reveals that research on generative AI within product development is still limited, with only a small number of directly relevant studies identified. This indicates that current knowledge is fragmented and lacks comprehensive validation across real-world industrial contexts.
Source: https://www.designsociety.org/download-publication/47595/Evaluating%2Bthe%2BRole%2Bof%2BGenerative%2BAI%2Bin%2BProduct%2BDevelopment%2Band%2BDesign%2B-%2BA%2BSystematic%2BReview

From an expert perspective, the most critical gap lies in end-to-end integration. Most existing studies focus on isolated tasks such as ideation or visualization rather than examining complete workflows from initial research to manufacturing and market deployment. This fragmentation limits the practical impact of AI, as industrial design requires continuity across multiple interconnected stages.

Another major limitation is the lack of domain-specific grounding. While general-purpose AI systems demonstrate fluency and adaptability, they often lack deep knowledge of materials, manufacturing constraints, engineering standards, and regulatory requirements. This gap restricts their reliability in professional design environments where precision and feasibility are essential.
Multimodality also remains underdeveloped. Industrial design inherently involves the interaction of sketches, CAD models, material specifications, user data, and technical documentation. Current AI systems still struggle to operate seamlessly across these diverse formats, which reduces their effectiveness in real-world applications.

Trust and interpretability represent additional challenges. Designers and engineers require systems that produce consistent, explainable, and verifiable outputs. Current AI models often lack transparency, making it difficult to assess the validity of their recommendations. This limitation is particularly critical in safety-sensitive or highly regulated industries.
Intellectual property concerns further complicate adoption. Ongoing debates about data ownership, authorship, and the legality of training datasets create uncertainty around the use of AI-generated designs. For industrial designers, this directly affects issues such as design rights, brand identity, and competitive differentiation.
Source: https://academic.oup.com/policyandsociety/article/44/1/23/7606572

There is also a broader strategic misalignment between efficiency-driven Industry 4.0 models and the emerging human-centered and sustainability-focused vision of Industry 5.0. Recent research suggests that AI should not only enhance productivity but also support ethical, environmental, and user-centered design practices.
Source: https://www.mdpi.com/2227-9717/13/4/1174

In conclusion, AI is reshaping industrial design by expanding the scope of what designers can explore and evaluate. However, the transformation is uneven and incomplete. The most meaningful progress lies in human-AI collaboration, multimodal integration, and manufacturability-aware design. At the same time, significant gaps remain in workflow integration, domain knowledge, trust, and governance.

The future of industrial design will depend less on the raw capabilities of AI and more on how effectively these systems are embedded within coherent, reliable, and ethically grounded design processes. Designers who can navigate this complexity and orchestrate AI as part of a broader system will define the next phase of the discipline.



S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/


60
Concept artist. / Concept Art in the Context of the AI Revolution
« Last post by S. M. Monowar Kayser on April 14, 2026, 10:43:39 PM »
The field of concept art is currently experiencing a profound transformation, shaped by the rapid advancement of artificial intelligence. For decades, concept art has been a foundational discipline within creative industries such as film, animation, and game development. It has served as the first visual language through which ideas are explored, communicated, and refined. Traditionally, this process relied heavily on the technical skill, imagination, and interpretative ability of the artist. Today, while these qualities remain essential, the conditions under which concept art is produced are changing in fundamental ways.

One of the most significant shifts can be observed in the early stages of the creative process. Concept art has always been rooted in exploration. Artists begin with uncertainty, developing multiple visual directions through sketches, references, and iterative refinement. Artificial intelligence has dramatically accelerated this stage. Instead of building ideas gradually from a blank canvas, artists can now generate a wide range of visual possibilities within a very short time. This has altered the starting point of creative work. The process no longer begins from absence, but from abundance. The challenge is no longer how to produce enough ideas, but how to navigate, evaluate, and select from an excess of possibilities.

This change has important implications for workflow and collaboration. In traditional practice, the development of concept art often followed a relatively linear progression. Initial sketches would lead to refined drawings, which would then evolve into more detailed visualizations. With the integration of AI, this progression becomes more fluid and iterative. Ideas can be tested and revised rapidly, allowing teams to engage in visual discussion much earlier in the design process. This compression of time between concept and visualization enables faster decision making, but it also demands greater clarity of direction. Without careful guidance, the speed of generation can lead to confusion rather than insight.

Beyond efficiency, AI is also influencing the nature of creative thinking itself. Generative systems are capable of producing unexpected combinations of form, texture, and atmosphere. These outputs can act as a form of visual provocation, encouraging artists to consider directions they might not have explored independently. In this sense, AI can be understood as a creative partner, one that contributes to the expansion of possibilities. However, this partnership is not without its limitations. AI generated images often lack deeper structural logic. They may appear convincing at a glance, yet fail to hold together when examined in terms of function, narrative coherence, or design consistency. As a result, the responsibility of the artist becomes more critical rather than less. It is the artist who must interpret these outputs, identify what is valuable, and transform it into a coherent visual language.

This shift is gradually redefining the role of the concept artist. The profession is moving away from a sole emphasis on manual image production toward a broader focus on visual direction and decision making. Skills such as drawing, composition, and color theory remain fundamental, but they are now complemented by the ability to guide AI systems effectively. This includes formulating clear prompts, understanding the limitations of generated outputs, and integrating them into a structured design process. In practical terms, the concept artist is becoming less of a producer of isolated images and more of a curator of visual ideas.

At the same time, the integration of AI has raised important questions regarding authorship and originality. Concept art has traditionally been associated with individual artistic identity. The introduction of AI complicates this notion, as generated images are often derived from large datasets that include a wide range of existing styles. This has led to ongoing debates about intellectual property, ownership, and ethical practice. In professional contexts, these concerns are increasingly influencing how AI is used, with greater emphasis placed on transparency and human contribution.

There are also broader cultural implications to consider. The accessibility of AI tools has lowered the barriers to entry in concept art. Individuals with limited technical training can now produce visually compelling images, which has expanded participation in the field. While this democratization is a positive development, it also intensifies competition and raises expectations. When visual production becomes easier, the value of concept art shifts away from surface appearance toward deeper qualities such as originality, clarity of vision, and relevance to the overall project.
It is important to recognize that AI does not eliminate the need for traditional skills. On the contrary, it often makes them more important. The ability to draw, analyze form, and understand visual storytelling remains essential for evaluating and refining AI generated content. Without this foundation, it becomes difficult to distinguish between superficial imagery and meaningful design. In this sense, AI does not replace artistic expertise but places greater emphasis on it.

In conclusion, the impact of artificial intelligence on concept art is both transformative and complex. It has accelerated workflows, expanded creative possibilities, and redefined professional roles. At the same time, it has introduced new challenges related to authorship, quality, and the nature of creativity itself. The future of concept art will not be determined by AI alone, but by how effectively artists are able to integrate these technologies into their practice. The discipline is not disappearing; it is evolving. The concept artist of today is no longer only a maker of images, but a thinker, a director, and a critical interpreter of visual ideas in an increasingly intelligent and automated environment.



🔗 References and Sources
•   Generative AI in Game Development (Research Paper, 2025)
•   Generative AI in Game Design: Creativity and Challenges (MDPI Study, 2025)
•   GenAI in Gaming Industry Report Q1 2025
•   Google Cloud Report: AI Meets the Games Industry (2025)
•   AI Impact on Character Creation in Games (IEEE Review, 2025)
•   Systematic Study on AI Across Game Development Stages (2025)
•   Effects of AI on Digital Artists (University Thesis Study)
•   Generative AI in Game Design Workflow Study (PMC / 2025)
•   Narrative Review of AI in Game Design and Creativity




S. M. Monowar Kayser
Lecturer, Department of Multimedia & Creative Technology (MCT)
Faculty of Science & Information Technology
Daffodil International University (DIU)
Daffodil Smart City, Savar, Dhaka, Bangladesh
Visit: https://monowarkayser.com/



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