The real estate industry in Bangladesh has of late become a major sector of the country. However, for the industry to thrive, modern technological advantage should be adopted to reach the core target customers. Most realtors in the real estate industry of Bangladesh are not doing enough to utilize digital technology for its marketing. About 85.0 per cent of the realtors in the west are now using social media professionally to boost their sales.
In Bangladesh we now have about 9.6 million people using facebook, out of which, 0.46 million talk about housing on the social media. Over 0.80 million Bangladeshi professionals use LinkedIn. Around 0.76 million users can be targeted on Facebook which indicates that the scope for real estate and B2B marketing is wide open in the digital space. Hence it will not only be the survival of the fittest but also a pioneering strategy for success.
