Tips for Youth Marketing:
(a) Use student media – Take out advertisements in high school newspapers and on college radio stations
(b) Use text ads – It is no secret that kids like to text. Send out announcements and offers straight to their phone.
(c) Send out a campus rep – Go to college campuses and high school football games and hand out free samples and company info.
(d) Support a cause – Research which issues and organizations are most important to young people and make a donation or suggest a partnership.
(e) Make a quick pitch – Young people are impulsive and have short attention spans. Effective sales pitches should be short and direct.
(f) Be interactive – Use tools like games, videos, and online apps to keep kids engaged.
(g) Listen – Solicit and respect feedback from customers. Young consumers want to feel like a partner in the brand.
(h) Use flyers – Place inexpensive, but attention grabbing flyers in bars, record stores, and coffee shops where young people gather.
[source:
http://www.marketing-schools.org/types-of-marketing/youth-marketing.html#link2]
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University
