Ranking The Brands

Author Topic: Ranking The Brands  (Read 9104 times)

Offline shibli

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Re: Ranking The Brands
« Reply #15 on: September 25, 2012, 02:07:13 PM »
How many leaders in Bangladesh really understand business in the true sense? There is huge difference between product business and service business. In product business, identifying customer needs and wants and advertising are crucial but in service business, service is the most important thing to deliver to the customers.

To be a successful entrepreneur, you need sharp I.Q. , business acumen, risk taking & forecasting ability, farsightedness and need to know how to manage human resources successfully. A good leader doesn't create followers, he creates other leaders. Because from a distance, he may find it difficult to take the right decision always.  A company can be successful when its human resources management will be standard. The system may collapse when you overvalue a particular employee who may suffer from superiority complex and create problems in the long run. No single employee is permanently essential for an organization. Hundreds of substitutes or alternative people are available in the market as the job market is saturated. I found many HR professionals drawing huge salary want to work part time while some HR professionals are willing to switch their jobs and serve in a service company. However, experts say employee motivation is the most important key for an organization to go ahead. Because if employees are demotivated, they can do many things secretly to decease revenue and increase expenditure which the leaders cannot even think of. A leader must know who the key-persons of his organization are.

The point is, a successful entrepreneur has to get rid of business myopia which refers to considering the present situation and benefits to be important by ignoring the long-term outcome. It's a great mistake because you are focusing on only one aspect out of many possible business attributes or solutions. That means you are looking at things with one single eye. Business myopia is a disease of shortsightedness or narrow-minded approach of considering that only one aspect of business strategy is greater than many other options.
« Last Edit: September 25, 2012, 03:49:50 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #16 on: September 25, 2012, 05:21:24 PM »
Just like any business, product/service too has its hierarchy. There are three levels:

The CORE product is NOT the tangible or physical product. We can't touch it. That's because the core product is the BENEFIT of the product that makes it valuable to us. With the example of a service company, the core product is good motivated people who deliver the services. Obviously, if these people are highly satisfied and happy, they will provide the best services with delight for the customers.

The ACTUAL product is the tangible, physical product. We can get some use out of it. Again with the example of a service company, the actual product is infrastructure, logistic support.

The extra product is the non-physical part of the product. It usually consists of lots of added value. So, with the example of a service company, the extra product is, advertising, networking and branding


« Last Edit: September 25, 2012, 05:24:12 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #17 on: September 25, 2012, 05:38:20 PM »
Brand cannot be created by advertising and public relation; brand has to be created by continuous brand experiences. Professor Philip Kotler.
« Last Edit: September 25, 2012, 05:40:21 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #18 on: September 26, 2012, 02:00:49 PM »
John Sculley had been vice-president at PepsiCo where he had successfully made Pepsi the number one brand in the Cola Wars. He was considered to be one of America's top marketing managers. Actually, there was no reason for him to join a bunch of young computer specialists. He had a secure and highly paid position at PepsiCo

It is Steve Jobs who impressed him by his visionary ideas and asked him a question to which he did have no answer: "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"

Sculley and Jobs became close friends. Despite the astonishing figures of sold Macintosh computers and a boost in sales, Apple soon fell into its most severe crisis.

The situation was thought to be overcome by Sculley's hard measures which led to the firing of its visionary Steve Jobs.  That was the most wrong decision ever made by Sculley. Everybody knows the rest.

What is the point:
Don't think about the present fake value, please always think about the future permanent value.
« Last Edit: September 26, 2012, 02:03:23 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #19 on: September 28, 2012, 11:41:06 AM »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #20 on: September 29, 2012, 12:10:39 PM »
Experts say only one communication tool such as public relation cannot make your comapny's promotion effective. Your company's success depends on how well you are able to provide core benefits to the customers and how well you are conducting integrated marketing. Integrated marketing strategies take advantage of a combination of all communication tools without focusing on only one tool. The common marketing communication practices of advertising and PR are becoming increasingly vague, traditional and ineffective as more companies use a combination of approaches--or integrated marketing--to get their messages across to their target audiences.
   
Emeritus Prof. Don Schultz, integrated marketing guru

Today's information technology has given consumers control. All this is growing significantly...Interent WiFi access,  mobile phones, iPods/smart phones, podcasts, social networks, cable/satellite. Marketers are still just trying to break into these consumer networks and not paying enough attention to the customers, which are the only ones with money!

So to build relevant promotional marketing campaigns we must start with the consumer. The study done by Prf. Don had critical measures to help understand how consumers use and consume media today and the impact it has on them.

RESULTS -

How Much Time Consumers Spend With Each Media Form

    Avg Minutes per Day

    Email            131.3
    TV               129.6
    Internet       127.5
    Radio            93.5
    Direct           56.3
    Newspaper    44.8
    IM                40.8 instant messaging
    Satellite        22.0
    Web Radio    14.4
    Blog             11.7
   Social Media  200.5

Media Combinations Are What Create Media Synergy


However, Word of mouth still has the strongest influence. Prof. Don argued that promotional marketing is still what drives the marketplace and influences purchase the most, no matter the category.
« Last Edit: September 29, 2012, 12:15:11 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #21 on: September 30, 2012, 11:22:39 AM »
In a competitive market, improving your services can be the key to survival. A company's reputation is only as good as the service it provides. If you take lots of promotion strategy focusing only on PR, then you might not get the expected return. For a service company, service should be given the top priority...

Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #22 on: October 06, 2012, 06:31:17 PM »
A successful leader never focuses on only one aspect where he can go for many possible business solutions. He should always think for several options and should have several strategies in mind. Only networking or bringing local or foreign guests cannot help to create brand image for an organization, rather giving core benefits to the customers, doing CSR, nurturing good products and keeping all members of the team motivated so that they can work like captain PLANET are also vital components for establishing brand. The common practices of advertising and PR are becoming increasingly old, vague, traditional and ineffective as more companies use a combination of several approaches. In a competitive market, improving your services can be the key to survival for a service company.
« Last Edit: October 06, 2012, 06:33:54 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #23 on: October 16, 2012, 06:21:25 PM »
What is a brand?
A brand is a promise, an idea and expectations that stay in each person’s mind about a company. A brand defines an organization on emotional and intellectual levels. It provides insight into the principles, the Mission and programs of the organization. It is who we are and everything we do.

A brand is not just what we say it is; it is what everyone says it is. It is the feelings and concepts that live in the minds of the public regarding an organization.

By taking public opinion, we can influence how the world perceives us through our brand.
 
Why is branding important?

Standing Out
Today, we are competing in a world full of global brands. The average person views thousands of promotional messages, logos and advertisements every day. Without a clear, consistent identity, a company's message becomes lost in the large amounts of information we receive.
 
Differentiate from the competition
A brand shows what makes a company distinct and unique among the public and others. What makes a company different from other organizations? While any business model can be replicated easily, a distinctive identity cannot be replicated.
 
Consistency
A brand provides deeper, more consistent meaning and a common understanding of the company. A clear brand allows everyone to understand who they are as an organization.

Expectations
An expectation is created based upon the perceptions of the organization in the community and an individual’s interactions with the organization.

Awareness
A brand helps an organization create and manage its reputation. Creating a positive image in the minds of the public builds social/cultural authority.

Grow the number of members and sponsors
A brand helps communicate an organization’s value more efficiently and effectively. When the public has a clear, positive image of a company and understands its value and uniqueness, they are more likely to be interested in participating and offering support. People are more likely to want to be associated with an organization that has a strong, consistent, positive image. 

Marketing Communications
The brand also reflects the mood and tone you want to capture in any piece of communication – advertising, newsletters, brochures, signs, websites, logo, public relation, forum, blog, email, etc. Every point of contact that an individual has with a company should reflect the same tone and message. The brand helps us embody the characteristics and concepts of the organization within all communications and actions.
Adapted from JCI
 
« Last Edit: October 17, 2012, 02:53:51 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #24 on: October 17, 2012, 02:54:17 PM »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #25 on: October 17, 2012, 02:55:56 PM »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #26 on: October 18, 2012, 10:55:07 AM »
Earlier marketing was considered an art, now experts say marketing is a science. Because we have to calculate or measure the impact, otherwise it is meaningless. Consumer psychology is  a black box, which is unpredictable. It doesn’t work in a linear way. It changes and varies form time to time.

Public relation is important. But experts always recommend for integrated marketing which means a combination of all communication tools without focusing on only one tool. Everything should work together such as advertising, newsletters, brochures, signs, websites, logo, public relation, forum, blog, email, social media, inviting corporate professionals, MoU, seminars, workshops, internal services, etc. Emphasizing one element while ignoring others is called short-sightedness of the leader. 
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #27 on: October 22, 2012, 05:38:28 PM »

Josh Bersin, CEO, President, Bersin & Associates, HR is a science, you have to measure the performance continuously...

Slowly but surely analytics is coming to the HR department. More and more companies now realize that their traditional approach to managing people data isn't driving the business value they need, driving the creation of a new generation of talent analytic strategies. And what BigData will do is let us walk away from some of our long held beliefs about what makes people perform.Questioning Executive Beliefs about What Drives Sales Success

One company is a large service provider who hires thousands of sales people every year. The generally accepted "beliefs" among executives are that top performers come from brand name colleges, have good grades and have demonstrated leadership abilities in their prior positions.

This is typical, by the way. Most companies are filled with decisions being made based on "gut feel," or "basic beliefs" - but many are not really grounded in data. When you really take on HR as a science, you start to let the data tell the story.

In this case the company did an analysis of the turnover, sales performance, and productivity ramp of several thousand sales people over several years. What they found was that high-performers in their sales organization met six key criteria:

1. They had no typos or grammatical errors on their resume.

2. They obtained some college degree and did not drop out. (The actual degree did not matter.)

3. They had experience selling real-estate or autos.

4. They had demonstrated success making quote and achieving success.

5. They were able to perform under "vague instructions" (tested through assessment and interviews)

6. They were excellent at multi-tasking and following up on tasks.

What did NOT matter was:

1. What school or degree they went to.

2. What grades they got in school.

3. What their references said about them.

Using this information, the company altered its screening and hiring process significantly, and within the next six months found a $4.5 Million increase in revenue over their traditional runrate (this is a big company).

Data-Driven Decisions Can Transform your Business

In HR we deal with a lot of vague and difficult decisions: who to hire, who to promote, who to move into a new position, what training and coaching a person needs, how much to pay people, etc. These are "imperfect" decisions - there is never a true "right" and "wrong."

So there is a huge tendency to act on experience, gut-feel, basic beliefs, and tradition.

When you start to use BigData in HR, you can throw this out the window. In fact, if you use a scientific model for decision-making, you would tend to use history and beliefs to "color" the data, not in reverse.

We recently published our BigData in HR research, which includes a detailed maturity model and roadmap you can follow to build analytic capabilities in your organization. While there are a lot of tools in the market to help, our research shows that this is not a "tools" problem at all - it is a new way of thinking and a new set of skills you need in your HR team.-Josh Bersin CEO, President, Bersin & Associates
« Last Edit: October 22, 2012, 05:53:47 PM by shibli »
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Re: Ranking The Brands
« Reply #28 on: October 24, 2012, 07:25:09 PM »
The Dirty Little Secret About Top Leadership
by Doug Riddle


Top leadership in many organizations do not understand nor can they clearly define their value proposition.  Few CEOs can say how they are supposed to work their magic within their organization.

A CEO sets the direction of the company.

So, I ask, “What is the direction of the company?” We are full of directions and vision statements which are well-meaning, but often sound just like every other company’s vision statement. For these statements to become more than lovely aspirations, something is missing.

what’s missing?

What’s missing is clarity about the identity of the organization, its character. If we know who we are and what we are becoming, the people of the organization can make intelligent choices about the investment of their time and energy. So many vision statements read like imperial dreams: to become the best…the biggest…the leading…. They can be overly involved in promises of performance. They’re too pie-in-the-sky to have much effect on the majority of workers. They’re not personal enough. That’s what an expression of our identity can provide.

For individuals, the sense of identity is the mental and emotional skeleton on which hangs all our behavior and personality and values. Our sense of identity is the strong center that tells us when we are doing something that doesn’t fit who we are (or believe ourselves to be). No matter what values we proclaim, our behavior is spurred and limited by how we see ourselves. Identity gives substance to what we believe and to what we aspire.

It is the job of the senior leadership of the organization to model and give voice to the organization’s identity. As they do, people throughout the organization understand what actions are worthy and what are not (ethics). Workers at all levels can believe in the vision, because they identify with the organization and they adopt that identify as their own (execution). Identity stays the same no matter what’s happening in the market.

And, as we know, people live up to (or down to) who they think they are. It’s the job of the senior team to walk and talk the identity of the organization. Culture and values are expressions of identity.

Does your organization have a clear sense of who you are as an organization?

- Doug Riddle

http://www.leadingeffectively.com/
Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.

Offline shibli

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Those who worship the natural elements enter darkness (Air, Water, Fire, etc.). Those who worship sambhuti sink deeper in darkness. [Yajurveda 40:9]; Sambhuti means created things, for example table, chair, idol, etc.