Present Scenario of Bangladesh:
The Govt has already taken an ambitious plan to make the country "digital Bangladesh" by 2021. It will, no doubt, allow the country to become more transparent, efficient, and commercially more productive. The project is about establishing and extending existing e-governance, e-commerce, e-banking, and mobile-phone network capacities. Hospitals, clinics, and healthcare services at all levels will also be connected electronically. All the universities will have to be digitized, all colleges, high schools, primary schools and madrasas will be wired with third-generation technology by 2021. After five years of schooling, all students will have regular access to computers with internet facilities. The use of the automated library is spreading slowly in most universities...All the educational and commercial institutions will come under a good network system and the details of these institutions and their activities will be available on websites. E-learning and e-commerce will prevail extensively in the coming days...
Moreover, in Bangladesh, 57% of the total population is young generation below the age group of 25, half of those are using internet regularly. (our target people). A survey says that more than 25 lac young people are using Facebook. (What we are doing for them to let them use ICT positively, i mean for the purpose of education???)
In the light of aforesaid scenario, 21st century leaders have to be visionary. They need to remember that to be away from Information Technology means to live like a frog living in a well. Like Mahathir Muhammad brought about a revolution in Malaysia, Leaders of companies in Bangladesh should set business and marketing strategies accordingly.
Promoting image through social media, internet, website, video archive effectively
Organizing any type of competition where the youths of Bangladesh can be involved
Hiring a brand ambassador, a youth icon whom the youth are crazy about. For example, Closeup Liza is studying here; she is the youth icon. Let us advise her to promote us.